摘要
疫苗安全与媒体报道之间的关联,在国内外都受到学界的关注与研究。笔者通过对国内外相关研究的回顾与综述,发现公卫疾控学者与新闻传播学者在研究方法、理论框架和立场角度方面均呈现出显著差别,前者以KAP模型为基本研究范式,强调媒体炒作导致疫苗信任丧失、接种率下降,继而存在可能引发疫情暴发的风险;后者则倾向于从新闻专业主义、媒介化现实与新闻伦理的角度切入,两方缺乏合作与对话。略见端倪的倾向是,双方都开始使用"风险社会"的话语体系,本文认为这有望成为科学界和传播界学术对话的桥梁。
In 2016,the Shandong illegal vaccine trade attracted wide attention among the Chinese public.The controversial news event was only a reflection of the vigorously discussed issue of vaccination safety in China in the past decade,and most academic work focused on the connection between the vaccination safety and its representation in media reports.Through reviewing and summarizing relevant studies,the author discovered that public health and disease control studies differ remarkably from communication studies regarding methodologies,theoretical frameworks and perspectives.In the public health and disease control studies,the KAP model is the basic research paradigm,which emphasizes that the media speculation leads to the loss of the vaccine trust,the decline of the vaccination rate,and the risk of the outbreak;yet communication studies tend to focus on professionalism,media＇s construction of reality as well as news ethic.The two sides often lack cooperation and conversation.The tendency of both sides is that both are beginning to use the＂risk society＂discourse system,which may help to build a new bridge between science and communication fields.
出处
《全球传媒学刊》
2017年第4期100-119,共20页
Global Journal of Media Studies
