摘要
近年来,随着移动互联网的兴起及高速发展,移动互联网营销开始成为企业界广为青睐的新型营销模式,也成了企业营销未来转型发展的一大趋势。在这一背景之下,本文结合贵州茶企业的营销现状及移动互联网营销的特点,从微信营销、APP营销、微博营销等角度具体研究了贵州茶企业的移动营销模式,作为贵州茶企业营销的参考之用。
In recent years,with the rise and rapid development of mobile internet,mobile internet marketing has become a new marketing model favored by the business community,and has also become a major trend in the future transformation of enterprise marketing. Under this background,combining with the marketing situation of Guizhou tea enterprises and the characteristics of mobile internet marketing,this paper studied the mobile marketing mode of Guizhou tea enterprises from the perspectives of Wechat marketing,app-marketing,micro-blog marketing and so on,which could has a referential significance for Guizhou tea enterprise marketing.
出处
《凯里学院学报》
2018年第1期49-52,共4页
Journal of Kaili University
基金
2015年度贵州省甲秀文化人才课题:"互联网+"背景下贵州民营文化产业发展研究(课题编号:2015D06)
关键词
贵州茶企业
移动互联网
微信营销
APP营销
微博营销
Guizhou tea enterprise
mobile internet
Wechat marketing
app-marketing
micro-blogging marketing
