摘要
北京成功申办2022年冬奥会之后,中国冰上运动产业进入了快速发展的黄金时期。目前,国家为冰上运动产业提供了良好的宏观政策环境,基础设施建设较为完善,民间投资参与积极,赛事发展如火如荼。但中国冰上运动产业存在着冰场盈利能力较弱、装备制造业发展落后、专业人才稀缺、赛事发展水平较低等问题。在政府的政策引导下,通过提高冰场经营管理水平、推动装备制造业升级、加强专业人才的培养、打造冰上运动品牌赛事、普及冰上运动等措施,能够促进中国冰上运动产业的健康发展。
After Beijing successfully bidding for 2022 Winter Olympics,Chinese ice sports industry enters a golden age of rapid development. At present,the government provides the ice sports industry with good macro policy environment,more perfect infrastructure construction,more active private investment,so the development of the competition is in full swing. But there are some problems in Chinese ice sports industry as follows: the weak profitability of skating rink,the backward development of equipment manufacturing industry,the scarce professionals,and the low level of competition development. According to the policy,the paper suggests improving the management of the ice rink,promoting the upgrading of equipment manufacturing industry,forcefully developing the professionals,building ice sports brand events,and popularizing ice sports. The purpose is to advance the healthy development of Chinese ice sports industry.
出处
《冰雪运动》
2017年第5期71-75,共5页
China Winter Sports
基金
国家社科基金项目(15BJL042)
黑龙江省哲学社会科学青年基金项目(15JYC06)
黑龙江省普通本科高等学校青年创新人才培养计划(UNPYSCT-2015066)
哈尔滨商业大学学科项目(hx2016001)
关键词
冰上运动
冬奥会
制约因素
ice sport
Winter Olympics
unfavorable factor
