摘要
为了解决康复产品设计的品牌特征问题,结合产品设计方法,从品牌特征出发提出产品的再创新设计的新途径,探讨企业品牌与企业产品的结合的设计过程。以腕关节旋转器造型设计为例,根据企业品牌特征和产品的设计理念,设计出具有品牌特征的产品。为企业实现产品形象的整合,进一步提升腕关节旋转器的品牌形象,提高产品的附加值和市场竞争力。
In order to solve the brand characteristics of rehabilitation product design, combined with the product design method, a new way of product re innovation design is put forward from the brand characteristics, and the design process of the combination of enterprise brand and enterprise product is discussed. Take the sculpt design of the wrist joint as an example, according to the brand characteristics of the enterprise and the design idea of the product, the product with brand features is designed. In order to integrate the product image of the enterprise, the brand image of the wrist revolver is further promoted, and the added value and the market competitiveness of the product are improved.
出处
《工业设计》
2018年第1期62-63,共2页
Industrial Design
