摘要
采用文献资料等研究方法,分析了西方主要体育媒体流派与传播途径、西方媒体对我国体育的渗透与影响,以及在这种传播方式下我国民族传统体育遇到的主要问题,并提出以新媒体为突破点、以文化展示为着力点、以"媒介融合"的空间推广语境为载体的创新民族传统体育发展路径,以期为我国民族传统体育发展提供参考。
Using the methods of documents and literatures,this paper analyzed the main western media sects and routes of transmission,the influence of western media towards Chinese sports and the main problems that Chinese traditional ethnic sports meet under this route of transmission. The paper proposes the theory of creating new development route of traditional ethnic sports on the basis of new media as breakthrough point,culture display as origin of force and media integration as carrier,so as to offer a reference to the development of Chinese traditional ethnic sports.
出处
《哈尔滨体育学院学报》
2018年第1期57-61,共5页
Journal of Harbin Sport University
基金
国家社会科学基金项目青年项目(编号:14CTY005)
辽宁省教育厅项目(编号:w2015068)
关键词
西方媒体
民族传统体育
体育传播
国家形象
文化
Western Media
Traditional Ethnic Sports
Sports Transmission
National Image
Culture
