摘要
体育旅游是"旅游+"形式中,旅游与体育融合发展的新产业,由于受到多种因素的制约,我国体育旅游企业始终以中小型规模居多,市场开发难度较大。伴随着国家实施全域旅游规划进程的不断深化,旅游与多产业的深度融合成为当前发展的新趋势。本文采用文献资料等研究方法,对全域旅游规划与体育旅游结合发展的可行性进行了分析,对我国体育旅游的发展现状及模式进行了研究,研究发现:我国体育旅游业增长迅速,但"质"变不平衡;小微企业单打独斗较多,企业合力发展不明显;政府区域旅游规划与设计不尽合理;旅游开发过于依赖资源,后劲不足。在全域旅游规划下,从资源的嵌入、主题赛事品牌建设、一体化营销模式等方面尝试体育旅游与其他产业融合发展的模式,以期为突破体育旅游小规模微市场困境探索新的思路。
Sports tourism is a new industry in the form of " tourism + ",in which tourism and sports develop integratively. Due to the constraints of many factors,sports tourism enterprises in our country are mostly in small and medium size and it is more difficult to develop markets. With the continuous deepening of the implementation of the national tourism planning process,the deep integration of tourism and multi-industries have become a new trend of development. However,with the continuous development of this new trend,deep-seated contradictions such as shortcomings in service quality,idle resources from short project cycles have also become increasingly prominent. How to solve these problems has become an important proposition for experts and seniors in sports tourism industry. This article attempts to explore the integrative development of sports tourism and other industries in terms of resource embedding,theme match-making brand building and integrated marketing mode,exploring new ideas for breaking through the predicament of small-scale sports tourism market.
出处
《哈尔滨体育学院学报》
2018年第1期52-56,共5页
Journal of Harbin Sport University
关键词
全域旅游规划
体育旅游
产业融合
发展模式
Global Tourism
Sports tourism
Multi-industry Integration
Development Model
