摘要
本文主要研究在我国旅游业快速发展、国内旅游需求日益增强的情况下 ,旅游产品创新对改善我国旅游环境、引导旅游者消费、促进旅游业可持续发展等方面所产生的重要影响 ;提出了旅游经营者在知识经济时代进行旅游产品创新时应该坚持的战略、积极开发时涉及的领域 ,并对保证旅游产品创新顺利实施的支持系统进行了探讨。
Based on the position of rapid development and ever-increasing variable travel demand in tourism industry,product innovation has a great impact on the areas of perfecting the travel environment,guiding the tourists consumption and promoting the sustainable development of tourism.The article also introduces the product strategies,focuses and the support system which the tourism manager should take care of.
出处
《技术经济与管理研究》
2002年第4期81-82,共2页
Journal of Technical Economics & Management
关键词
旅游产品
创新战略
旅游业
发展
Product innovation in tourism
innovation strategy
study
