摘要
本文分析了在经济全球化进程逐渐加快 ,日益成为世界经济发展主流的条件下 ,市场环境和市场行为的特征以及国际营销渠道的新趋向 ,提出了我国企业跨国经营的渠道策略。
The author analyses the features of market environment and market behavior and the new tendency of the international marketing channel on condition that the economic globalization is growing fast and becoming the main feature of the development of the world economy,and puts forward the channels and tactics of the transnational management for our enterprises.
出处
《技术经济与管理研究》
2002年第4期15-17,共3页
Journal of Technical Economics & Management
