摘要
随着我国旅游事业的兴起,旅游商品越来越丰富。因此,在旅游商品开发与促销方面,有必要针对目前存着着的一些欠缺和不足,提出和研究一些应对策略和措施。
With the flourish of tourism, tourism products become more and more. But there are still some shortcomings and scarcities in product development and sales promotion. This paper not only analyses those phenomenon, but also brings forward many a general strategy and detailed measure.
出处
《吉林省经济管理干部学院学报》
2002年第4期43-45,共3页
Journal of Jilin Province Economic Management Cadre College
