摘要
乡村旅游已成为中国旅游发展新热点。合肥是安徽旅游业发展的增长极,乡村旅游资源丰富、文化底蕴深厚,发展潜力巨大。在对合肥乡村旅游资源系统分析的基础上,发现其具有旅游收入和旅游人数显著增加、休闲度假旅游需求旺盛、人均花费和逗留时间不断增加、区域发展差异显著的特征,提出发展层次不高、文旅融合不足、乡村旅游专项规划缺少、经营模式创新不足、品牌理念不强、设施薄弱、环保意识淡薄等问题阻滞了合肥乡村旅游发展,建议从科学编制规划、丰富旅游产品、传承和提升乡村文化、创新运营模式、完善设施建设等方面加强优化提升。
Rural tourism had become a new hot spot of domestic tourism development. Hefei was the growth pole of the tourism industry in Anhui province,which had rich rural tourism resources,profound cultural and great potential for development. Based on the analysis of tourism resources in Hefei city,it found that the development of Hefei tourism had significant characteristics ： increase in the amount of tourism revenue and tourists, strong demands for leisure vacation, increase of per capita expenditure and sojourn time and the significant difference of regional development,and also put forward some questions including low development level, inadequate fusion between cultural and tourism,lack of special planning and creativity in business model,weak brand concept, imperfect infrastructure and weak environmental protection awareness. Several strategies were provided to optimize and improve, such ascompiling the scientific planning,enriching tourism products,inheriting and promoting the rural culture,innovating business models, perfecting the construction of infrastructure.
作者
张文静
张凯
童登峰
Zhang Wenjing;Zhang Kai;Tong Dengfeng(Anhui Vocational and Technical College, Hefei 230011;Anhui Tourism Planning Design and Research Institute)
出处
《黑龙江八一农垦大学学报》
2017年第6期90-95,共6页
journal of heilongjiang bayi agricultural university
基金
安徽省人文社科重点项目(安徽智慧旅游发展路径研究:SK2015A696)
安徽省高等学校质量工程项目(旅游管理"特色专业:2016tszy049)
安徽省旅游业青年专家培养计划项目(安徽省旅游小镇建设路径研究:AHLYZJ201616)
安徽职业技术学院教科研项目(全域旅游背景下的旅游目的地信息化服务:azy2016zt11)
关键词
乡村旅游
优化策略
合肥市
rural tourism
optimized strategies
Hefei
