摘要
自媒体的出现,对主流意识形态建设有了更高要求。自媒体因其开放性、碎片化、娱乐性等特征对主流意识形态建设造成一定的困境。同时,也因其传播主体的广泛性、资源共享性等有别于传统媒体的特征为主流意识形态建设带来机遇。从中把牢牢掌握意识形态话语权、推动马克思主义理论和传统文化的融合作为主流意识形态建设的着重点,以便为主流意识形态的建设做现实的铺垫。如何做好主流意识形态的传播工作,这是当下我国意识形态建设的重要任务。
Since the advent of we media,there has been a higher demand for the construction of the mainstream ideology. We media has caused some difficulties for the construction of the mainstream ideology because of its openness,fragmentation,and entertainment. While at the same time,it also brings opportunities because of its broad dissemination of the main body,resources sharing,and other features that are different from the traditional media. Controlling the power of ideological discourse firmly and promoting the integration of Marxist theory and traditional culture are taken as the focal points to provide a realistic groundwork for the construction of the mainstream ideology. How to do well in the work of the mainstream ideology dissemination is an important task for the present ideological construction in our country.
作者
徐艳
XU Yan(School of Marxism,Hangzhou Dianzi Universit)
出处
《海南热带海洋学院学报》
2017年第6期112-116,共5页
Journal of Hainan Tropical Ocean University
关键词
自媒体时代
意识形态传播
挑战与机遇
we media age ＋ ideology dissemination ＋ challenge and opportunity
