摘要
高校图书馆分众阅读推广是以高校读者的年级、性别等群体特征为划分标准对阅读推广活动的深化和细化。本文以众多高校阅读推广案例为参考,基于高校图书馆开展分众阅读推广的必要性,提出高校图书馆分众阅读推广的策略和应注意的问题,以期为高校图书馆开展分众阅读推广提供参考。
Customization reading promotion of university library is the deepening and refining of reading promotion activities based on readers grade and gender and other characteristics. This paper refers to many university＇s cases of reading promotion, based on the necessarity of carring out the hierarchical customization reading, and puts forward the strategies and problems of university＇s customi- zation reading promotion, in hope of providing reference for customization reading promotion of university library.
出处
《图书馆工作与研究》
CSSCI
北大核心
2017年第12期108-112,共5页
Library Work and Study
基金
2016年度辽宁省社会科学规划基金项目"大学生成长与阅读行为相关性研究"(项目编号:L15BTQ004)研究成果之一
关键词
高校图书馆
阅读推广
分众阅读
University library
Reading promotion
Customization reading
