摘要
企业市场营销在现阶段的消费市场中发展速度快、应用手段多,已进入到了市场营销的发展阶段。根据实际的市场营销方案实践与营销效果反馈视角分析,企业数量、关涉行业、产品多样化等都是企业市场营销的诸多影响因素。目前,我国大陆企业在市场营销中依然存在诸多问题并有着可提升的广阔空间,以下就从企业市场营销中的问题与对策两个层面展开具体分析。
In the current stage of the consumer market, the enterprise marketing with fast development and many means of applicationshas entered the marketing development stage. According to the actual marketing plan, practice and marketing feedback perspective, thenumber of enterprises, related industries, product diversification and so on, are all factors affecting enterprise marketing. At present, en-terprises in China＇s mainland still have many problems in marketing and there isa broad space for promotion. Two aspects of enterprisemarketing problems and countermeasures are analyzed in detail in following content.
出处
《齐齐哈尔师范高等专科学校学报》
2017年第6期81-83,共3页
Journal of Qiqihar Junior Teachers College
关键词
企业
市场营销
问题
对策
enterprise
marketing
problem
countermeasure
