摘要
采用问卷调查、文献资料、数理统计等研究方法,对福建省6所高校533名大学生的体育消费情况进行调查分析。结果显示:福建省大学生体育消费动机主要以强身健体和休闲娱乐为主;体育消费水平主要集中在体育的弱消费和旺消费阶段,体育消费类型以实物型和服务型相结合为主,而影响福建省大学生体育消费的主要因素有时间、技术水平、经济能力、体育兴趣等。
The paper using the methods of questionnaire, literature, mathematical statistics and the others to study the sports consumption of college students in Fujian province. The paper analyzes the status quo of the sport consumption of 533 college students in 6 universi-ties, and the results show that the main motivation of college students, sports consumption is physical fitness and leisure entertainment. The consumption level of sports is mainly focused on the weak and the consumption stage of sports, and the main types of sports consumption are material consumption and service. The main factors to influence sports consumption of college students in Fujian province including leisure time, technical level, economic condi-tion and sports interest.
出处
《哈尔滨体育学院学报》
2017年第6期68-71,共4页
Journal of Harbin Sport University
基金
2015年福建省教育科学"十二五"规划重点课题(编号:FJJKCGZ15-055)
关键词
大学生
体育消费
体育消费动机
体育消费结构
College Students
Sports Consumption
the Motivation of sport Consumption
Sports Consumption Structure
