摘要
即饮咖啡是以速溶咖啡、咖啡浓缩液或现萃咖啡为原料,通过添加或不添加糖、奶精、香精等原辅料调配灌装而成的可以即饮的咖啡饮料,因其便捷而深受年轻一代的喜欢。本文主要对中国、日本、欧洲、美国等国的即饮咖啡市场做了分析,详细介绍了各国的即饮咖啡市场现状、主要品牌、主要风味以及即饮咖啡发展趋势等,相比欧洲、美国、日本即饮咖啡市场的成熟,中国即饮咖啡市场还需进一步培育,市场空间还很大。而从全球市场消费者的诉求来看,即饮咖啡产品的发展趋势今后将会着重于产品的健康诉求、产品品质的提升、产品包装的升级、产品品牌宣传等方面。
Ready To Drink Coffee was produced by using instant coffee, coffee concentration or Coffee Extract as raw material, through adding or not adding sugar, cream, essence and other raw materials.Because of its convenience, RTD Coffee was very popular with the younger generation.this paper mainly analyzed the present condition of market, the major brands, the main flavor and the development trend of RTD Coffee in China, Japan, Europe, the United States. Compared to Europe, the United States,Japan,the RTD Coffee market of China needed to be further cultivated, the market space was also great. From the perspective of global consumers, the development trend of RTD coffee products will focus on the health appeal, quality improvement, promotion of product packaging, publicity of product brand and so on.
出处
《食品工业科技》
CAS
CSCD
北大核心
2017年第23期346-351,共6页
Science and Technology of Food Industry
关键词
即饮咖啡
市场现状
主要品牌
主要风味
发展趋势
RTD Coffee
the present condition of market
the major brands
the main flavor
the development trend
