摘要
传统纸媒在新媒体的冲击下,面临尴尬局面,是融合创新还是业务转型,一直都没有定论。虽然近年来唱衰纸媒的声音一直不曾停歇,但新闻业求生的创新尝试一直都在进行。文章拨开纸媒消亡论的迷雾,对比考察中西方报业转型实践,探求传统纸媒的创新之路。平台打造构建服务生态,技术支撑优化用户体验,互联网思维创新媒介文化,跨界融合让转型升级,随着媒介实践的不断试错与革新,创新精神会引领传统纸媒从被动应对到重现生机。
The impact of new media has put the traditional print media into a dilemma. Despite of the consistent voice of opposition in recent years, journalism has been making effort to sustained innovation. The paper tries to explore the demise of print media, investigate the transformation practice of newspaper industry between China and the West, and pursue a way of innovation for print media. There have been continuous endeavors and innovation, such as creating a platform for ecological service, optimizing user experience depends on technical support, updating media culture with Intemet thinking, and promoting the transformation by trans-boundary integration. The spirit of innovation undoubtedly guide print media from coping with crises passively to thrive again.
出处
《编辑之友》
CSSCI
北大核心
2017年第12期59-63,共5页
Editorial Friend
基金
浙江工业大学人文社科研究中心重大研究项目"全媒体视角下传统纸媒数字化转型策略研究"
关键词
传统纸媒
媒介融合
纸媒转型
媒介创新
traditional print media
media integration
transformation of print media
media innovation
