摘要
数字环境下,传统的知识传播格局受到冲击。知识传播模式发生着巨大的变化,将知识延伸为一种"经济"的趋势不可违抗。文章梳理了数字环境下多元化的知识付费模式,从认知盈余和粉丝效应阐释了推动知识传播模式变化的动因。多元化的知识付费模式也给知识传播环境带来重大影响,包括推动知识付费群体的形成、出版社向全方位知识服务转型、降低传播噪音扩张、"长尾"孕育细分的利基市场等方面。
Under the digital environment, the traditional style of knowledge dissemination has been affected and challenged. Knowledge dissemination modes are undergoing a great change since paying for knowledge becomes an inevitable new trend. This article examines diversified knowledge paying modes under the digital environment, and explains possible reasons why knowledge dissemination modes change from the perspective of cognitive surplus and fan effect. Diversified knowledge paying modes have a significant impact on the knowledge dissemination environment, including promoting the rise of a consumer group paying for knowledge and the transformation of traditional presses which begin to provide all-round knowledge-based services, restraining the spread of ＂noise＂, and cultivating the niche market by ＂long tail＂, etc.
出处
《编辑之友》
CSSCI
北大核心
2017年第12期50-53,共4页
Editorial Friend
基金
兰州大学"中央高校基本科研业务费专项资金"项目"从公共产品到付费传播--数字环境下知识变现模式研究"(17LZUJBWCX051)
关键词
知识传播
知识付费
数字环境
knowledge dissemination
knowledge payment
digital environment
