摘要
招生宣传工作是高校招生工作的重点,也是提高生源质量的重要途径。根据武汉大学的招生宣传工作实践,客观分析了目前普通高校在招生宣传工作中面临的一些困难和挑战。基于提高服务质量和生源质量的目标,提出了思考和具体做法:在扎实做好日常招生宣传工作的基础上,不断探索和拓展招生宣传工作的新形式、新途径;同时,还要建立和拓展生源基地,提升招生宣传人员能力;让高校优秀学子回访母校;加大对农村、中西部及贫困地区招生宣传力度等。
Enrollment publicity is the key part of college enrollment and the important way to improve student quality.This paper has,based on the enrollment publicity practice of Wuhan University,objectively analyzed the difficulties and challenges existing in college enrollment publicity,and proposed some suggestions to improve service and student quality,such as exploring new form and means to carry out enrollment publicity,setting up and extending student source bases,improve enrollment workers＇ quality,and strengthening publicity in countryside and poverty-stricken regions so as to explore new form and ways to improve college enrollment publicity.
出处
《汉江师范学院学报》
2017年第5期123-126,共4页
Journal of Hanjiang Normal University
关键词
招生
宣传
挑战
思考
enrollment
publicity
challenge
thinking
