摘要
文章对当季奢侈品、快时尚及杭派女装三类服饰品牌网站网页设计现状进行调研与图片采集,利用眼动实验,跟踪分析视觉中心与眼动轨迹,基于热点图与眼动轨迹分析结果,归纳杭派女装品牌网页设计存在的问题,通过与另外两个组别的比对分析,分析设计方法与调整策略。
Articles on quarter luxury,and fast fashion and the hang ladies brand that three classes clothing brand websitepages design status for research and pictures collection,using eye tracking experiment,track analysis VisualCenter and eye moving track,based on hot figure and eye moving track to analysis results,sum up the problems ofhang ladies brand page design,through analysis and contrasting with the other two experiments,analysis designmethods and adjustment strategy.
作者
沈李怡
刘丽娴
陈如颖
SHEN Li-yi LIU Li-xian CHEN Ru-ying(School of International Education, Zhejiang Sci-tech University, Hangzhou 310018, China)
基金
浙江省大学生科技创新活动计划项目资助(2017R406010)
2016国家级创新创业项目资助(201610338009)
2017国家级创新创业项目资助
关键词
品牌
网页设计
眼动轨迹
热点分析
brand
web design
eye trajectory
analysis of hotspots
