摘要
视觉动态设计是一种从视觉角度解析影视特效、栏目包装、动画CG、视频广告、UI动画等图形图像的艺术设计。基于静态的基本视觉元素,可以通过软件设计出一种在特定时间之内会发生运动和变化的图像效果,在动态作用下,以结构构件动力状态反应为依据的设计。这种动态设计是随着新媒体技术的广泛发展而出现的,人们的视觉信息从传统的二维平面逐渐向多维平面发展的过程中,我们可以认识到这是一种动态化的视觉演变,极富有审美价值。文章通过研究视觉动态设计在新媒体广告中的应用研究,可以让广告设计更具现代化特征,为新媒体的发展提供理论参考。
Visual dynamic design is a kind of graphic design that analyzes after effects,column packing,animation CG,video advertisement and UI animation from a visual point of view.Based on the static visual elements,an image effect can be designed through software that could move and change in a particular time.Under the dynamic action,dynamic state response of structural member can be taken as the design basis.Such a dynamic design comes with the wide development of new media technology.With people’s visual information gradually develops from the traditional two-dimensional plane to the multidimensional plane,we realize it’s a dynamic visual evolution,which is full of aesthetic value.By studying the application of visual dynamic design in new media advertising,the advertisement design could be more modern,thus providing a theoretical reference for the development of new media.
作者
崔晓舟
CUI Xiao-zhou(Tianjin University of Science＆Technology, Tianjin 300457, Chin)
关键词
视觉动态
设计
新媒体广告
应用
研究
visual dynamic
design
new media advertising
application
research
