摘要
随着社会的发展,高校图书馆管理发生了很大的变化。为满足高校广大师生的多样化信息需求,品牌管理和服务营销理念逐渐被人们认可并被运用到高校图书馆的读者服务中。为提升图书馆的服务水平,在外部措施上,要做好市场选择、营销组合、关系营销、与外校合作等工作;在内部保障上,应加强基础设施建设、提高品牌管理地位、加强内部营销、转变服务模式建设,同时提高制度化专业化水平和人员专业水平等。
The management of college libraries has undergone great changes with the development of society. In order to meet the various demands for information of teachers and students, librarians have recognized and implemented the brand management and service marketing. In order to enhance the level of service, efforts must be made in carrying out the measures, such as market selection, marketing mix,relationship marketing, intercollegiate cooperation. And attention must be paid to the infrastructure,brand management, internal marketing, service mode, institutionalization, professionalization and specialization.
出处
《盐城师范学院学报（人文社会科学版）》
2017年第5期111-113,共3页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
关键词
高校
图书馆
品牌管理
服务营销
college
library
brand management
sernice marketing
