摘要
目的探究互联网背景中的用户体验特点,对比线上线下用户体验的异同。方法对互联网中"人"的因素进行分析,从行为学、认知科学、计算机科学等方面剖析用户在互联网场景中的行为逻辑,借用情感地图、行为流程图等工具勾勒出初步的用户行为框架。结论互联网语境中的用户体验具有差异化。用户的主观感受会随着时间、地理以及环境因素而变化。随着互联网的普及,线上的用户体验特点已经向线下迁移,把握当下的用户体验特征有助于提升用户对产品的体验和价值感受。
It aims to explore the characteristics of user experience in Internet background, and compare the similarities and differences between online and offline user experience. It analyzes the ＂Human＂ factors in the Internet, and the behavior logic of users in the Internet scene from the aspects of behavior, cognitive science and computer science, and draws out the preliminary user behavior framework by means of emotion map and behavior flow chart. The user experience in the Internet context is differentiated. The subjective feelings of the user will change over time, geography, and environmental factors. With the popularization of the Internet, the online user experience features have been migrated offline, grasp the current user experience features to help enhance the user experience and value of the product experience.
作者
刘毅
LIU Yi(Wuhan University of Technology, Wuhan 430070, China Guangzhou Academy of Fine arts, Guangzhou 510260, China)
出处
《包装工程》
CAS
北大核心
2017年第20期116-119,共4页
Packaging Engineering
基金
广东省高校重大项目与成果培育计划--特色创新类项目(2015GXJK068)
关键词
人的因素
用户体验
互联网语境
用户行为
产品设计
human factor
user experience
internet circumstance
user behavior
product design
