摘要
通过文献资料、实践观察等研究方法对我国马拉松赛事热的表现进行了梳理,我国马拉松热表现在赛事规模逐年飙升,参与城市不断扩围,传播范围迅速拓展,商业规模不断提升等方面。马拉松赛事在举办的过程中存在着以下问题:马拉松赛事同质化问题突出,马拉松赛事功能定位单一化,马拉松赛事服务水平亟待提升,马拉松赛事群众基础尚待培育,赛事市场认同待提升等。这些问题如果不能得到妥善的解决,将会严重影响马拉松综合效应的发挥,也将影响到马拉松赛事产业的健康发展,甚至会恶性关联到整个体育产业的发展,针对这些不足,我国马拉松赛事举办应着力从以下几方面着手:多元化城市马拉松赛事定位,提升马拉松赛事运作水平,积极拓展马拉松赛事产业链。
Marathon craze in China is mainly represented by the ever-expanding scales of the races,the ever-increasing number of cities that are involved,the rapidly broadening scope of communication and a boost of related business. A great number of problems exist despite the mania: homogenization of the themes,a lack of variety in functions,low quality of service,low awareness among the ordinary people,and low market recognition. Failure to resolve these problems will seriously affect the comprehensive effect of marathon races,the healthy development of the marathon industry,and may even viciously affect the entire sports industry. A feasible solution lies in pluralizing the objectives of the events,lifting the operation up to new levels and expanding the marathon industry chain.
出处
《南京体育学院学报（社会科学版）》
北大核心
2017年第4期108-112,共5页
Journal of Nanjing Institute of Physical Education
关键词
城市马拉松
赛事
跑友
政府
赞助商
city marathon
race
running friend
government
sponsor
