摘要
徽派建筑是安徽特有的地理空间和时代背景下的产物,既体现了人与自然的和谐统一,也体现了安徽独特的历史与文化,已经成为安徽形象的主要象征,但在新媒体环境下徽派建筑与安徽形象的对应和映射被弱化,因而对新媒体环境下徽派建筑的形象特征,及其对安徽形象塑造的影响进行探讨势在必行,以期重新建立徽派建筑与安徽形象的关联。
The Anhui - style architecture, the product of the unique geographical and historical background of Anhui, which not only embodies the harmony between men and nature, but also reflects the unique history and culture of Anhui, has become the main symbol of the image of Anhui. However, the corresponding mapping between Anhui - style architecture and the image of Anhui have been weakened under the environment of new media. Therefore, it is the necessary to discuss the image characteristics of Anhui - style architecture under the new media environment and its influence on shaping the image of Anhui so as to re - establish the connection between Anhui - style architecture and the image of Anhui.
出处
《安徽职业技术学院学报》
2017年第3期29-31,53,共4页
Journal of Anhui Vocational & Technical College
基金
2017年安徽省教育厅人文社会研究项目(重点项目)"新媒体环境下徽派标志性建筑对安徽形象传播的作用研究"(SK2017A0542)
关键词
新媒体
徽派建筑
地区形象
徽州文化
new media
Anhui -style architecture
regional image
Anhui culture
