摘要
从我国网络红人的迭代发展来看,网红经济可以分为网文经济、图文经济、流量经济和IP经济四种模式。从经济学的视角审视,我国网红经济20年来存在生产成本高昂、生产稳定性差、融资难度高、产品同质化等问题。今后,我国网红经济的项目孵化模式、内容生产模式和变现模式都将发生变革。
Based on reviewing the historical development of Intemet celebrities in China, the Intemet celebrity economy includes four models： network literature, network graphic, data-flow and IP. Economically speaking, the past two decades has witnessed a number of issues in China＇s Internet celebrity economy such as high production expense, quality defects of the products, difficulty in financing and content homogeneity. In the future, the models of project incubation, content production and revenue of China＇s Intemet celebrity economy will reform.
出处
《湖南大众传媒职业技术学院学报》
2017年第4期20-24,共5页
Journal of Hunan Mass Media Vocational and Technical College
关键词
网络红人
网红经济
项目孵化
内容生产
变现
Internet celebrity
Internet celebrity economy
project incubation
content production
revenue
