摘要
举办各种职业技能大赛是我国职业教育深化改革的措施之一,笔者通过参加汽车营销技能大赛,深刻体会大赛对汽车营销与服务专业改革的推动作用,如带来的教学内容、教学方法、实训基地建设、校企合作和师资建设五个方面的改革。
Holding vocational skills competions is one of the measures to deepen the reform of vocational education in China. By participating the competition of automobile marketing skills, the author deeply understands that the competition well promotes the reform of automobile marketing and service major, such as the following reforms in five aspects： teaching content, teaching methods, training base construction, school-enterprise cooperation and teacher building.
出处
《湖南工业职业技术学院学报》
2017年第4期104-106,共3页
Journal of Hunan Industry Polytechnic
基金
武汉交通职业学院校级课题"中高职衔接汽车技术服务与营销专业课程体系构建研究"(项目编号:Y2015009)
关键词
高职
汽车营销技能大赛
汽车营销与服务专业
改革
higher vocation
the Automotive Marketing Skills Competition
automobile marketing and service major
reform
