摘要
文章分析了产品语义学产生之背景及发展过程,阐述了情感语义所要研究的内容及其在产品语义中的地位。从日用陶瓷形态方面研究隐藏在陶瓷产品背后的情感意义,提出了日用陶瓷产品形态的情感语义表达之途径——修辞,认为日用陶瓷的设计兼具理性的功能和感性的情感。
In this paper, the background and development of product semantics are analyzed, and the content of semantic meaning and its position in product semantics are described. Hide behind the meaning in ceramic products from ceramic form research, put forward the ceramic products for daily use form of emotional expression way, rhetoric, believes that the design of domestic ceramics has the function of reason and perceptual emotion.
关键词
日用陶瓷
形态
情感语义
修辞
domestic ceramics
form
emotional semantics
rhetoric
