摘要
为探究国内外商业门户网站信息传递的特点、差异,以及媒体"把关人"在此过程中所扮演的角色,运用定性和定量相结合的方法对搜狐和雅虎网站新闻标题进行研究。结果如下:(1)搜狐:扎根理论编码的信息群主要有家(女性、婚姻与情欲诱惑)、官(职业)、暴(军事与犯罪)、史(历史及人生、著名的人)、娱(影视娱乐),其中女性、婚姻与情欲诱惑、影视娱乐所占比重较大;标题多采用具有诱惑性、挑逗性的词语;搜狐网站高度关注女性话题;新闻标题的信息传递中负性事件居多,如死亡、战争、军事犯罪等。(2)雅虎:扎根理论编码的信息群主要有人(生命、群体、人名、成就、钱财、文娱)、科(科技)、国(国际政治)、家(家庭婚恋),其中国际政治、生命、文娱所占比重较大;雅虎网站偏向于用图片形式表现新兴事件,同时关注新闻事件的程度;网站引导人们高度关注生命、生活等话题。两个网站信息传递在理论上均可上升为生理需要驱动和社会需要驱动。搜狐网站在信息传递中"把关人"责任有所减弱。我国商业门户网站在充分尊重国情的基础上,应借鉴国外的模式,选择合适的网络监管模式。
To explore the characteristics and differences of the information transmission about domestic and foreign busi- ness portal websites, and the role of the business web portal as a gate-keeper, we sampled Sohu and Yahoo news and combined qualitative and quantitative methods. We found （ 1 ） Sohu ： the Sohu news transfer information mostly concern on family （female, marriage, lust temptation）, officialdom （ occupation）, violence （ military and crimi- nal）, history （history and life, famous people）, entertainment （entertainment）. Among them, women, marriage and lust temptation, entertainment accounts for a large proportion of the titles, which containing many teaser and provocative words. Also, Sohu is highly concerns about women＇s topic, and negative affairs take a large account, such as death, war, military crime. （2） Yahoo ： the Sohu news transfer information mostly concern on people （ life, group, name, achievement, money, entertainment）, science （science and technology）, country （International politics ） , home （ family and marrige love）. Among them, international politics, life, cultural and entertainment ac- counts for a large proportion. Also, Yahoo tends to use pictures to show emerging events, and pays close attention to news events. It also leads people to pay close attention to topics such as life. Both domestic and foreign websites can theoretically be raised to physiological needs driven and social needs driven. Sohu has weakened the responsibility of ＂gatekeeper＂ in information transmission. So, China＇s business por- tal site should learn from foreign models and select the appropriate network monitoring model on the basis of full re- spect for the national conditions.
作者
张碧
王广新
王枫琰
ZHANG Bi WANG Guangxin WANG Fengyan(Department of Psychology, Beijing Forestry University, Beijing 100083, China)
出处
《心理技术与应用》
2017年第8期482-492,共11页
Psychology(Techniques and Applications)
关键词
门户网站
社会心理
把关人
扎根理论
内容分析
web portal
social psychology
gate-keeper
grounded theory
content analysis
