摘要
作为一种全新的零售业态模式,新零售概念一经提出便引发学界和实践的广泛关注。文章以当前中国零售业市场发展现状和呈现出的新特征为切入点,对新零售的产生动因进行了分析,并以此为背景,依托"新零售之轮"理论,从理论层面阐释新零售业态的产生与发展动向。研究将新零售归结为一种新业态的诞生,提出新零售的未来发展也将遵循"新零售之轮"的循环,并进一步揭示和预测新零售这一全新业态在未来的可能发展方向。
As a brand-new format of retail business,the new concept of retailing has aroused extensive concern in academia and pract ice s ince it was put forward. Taking the current situation of China＇s retail market and the new features presented as cut-in point, this p ape r analyzes the causes of new retailing business, and b a sed on the above an aly s is and the theory o f ＂th e New Re ta i l in g Wheel＂ , this p ape r explain s the emergence and development tendency of the new retailing theoretically. In this study, new retailing is narrowed down to the birth of new bus in e s s format. This paper proposes that the future development of new retailing will also follow the cycle of ＂new retailing＂ and this paper further reveals and predicts the possible future direction of the development of this new business format.
出处
《当代经济管理》
CSSCI
2017年第9期6-11,共6页
Contemporary Economic Management
基金
辽宁省社会科学规划基金青年项目<基于技术创新视角的出口技术复杂度对辽宁制造业出口竞争力提升的促动效应研究>(L16CJL003)
辽宁省教育厅高校基本科研业务费项目<跨国投资对出口技术复杂度提升的影响机理与效用研究--基于技术创新中介效应视角>(JW201615401)
教育部人文社会科学青年基金项目<证券市场异常波动背景下价格限制类交易机制对市场质量的影响:基于效率与公平的视角>(16YJC790049)
关键词
“新零售之轮”
新零售
发展
模式
the New Retail ing Wheel
new retai l ing
development
format
