摘要
以往关于滑雪旅游市场方面的研究大多数是将男性消费者作为主导消费群体,而忽视了女性消费群体的重要性。随着社会的发展和人们观念的改变,女性顾客群体也逐渐成为滑雪旅游市场的消费主体,对女性顾客群体的滑雪旅游需求进行分析和管理是十分必要的。男性和女性的滑雪旅游需求存在着很大的不同。在对滑雪旅游女性市场开发的可行性和其旅游消费特点,以及开辟滑雪旅游女性市场的重要意义进行分析的基础上,提出保证女性滑雪旅游产品质量,加强女性滑雪旅游市场营销,增强女性滑雪旅游硬件设施管理,开设女性滑雪旅游交流网站等,有针对性地进行滑雪旅游女性市场开发,满足女性顾客群体滑雪旅游的需求。
The most of previous researches on the skiing tourism market take the men consumers as thedominant consumer group and ignore the importance of women consumer groups.With the developmentof society and the change of people＇s ideas,the women customer groups have gradually become the mainconsumer of skiing tourism market,so it＇s absolutely necessary to analyze and manage the their demandfor skiing tourism.The paper indicates there is a big difference between men and women in the demandfor skiing tourism.After analyzing the development feasibility and characteristics of women tourism consumption in skiing tourism,and the significance of developing the women market,it suggests ensuringthe quality of women skiing tourism products,strengthening the marketing of women skiing tourism,enhancing the hardware facilities management of women skiing tourism,opening the exchange website ofwomen skiing tourism.The women market of skiing tourism should be targeted to develop for meeting theneeds of women customer groups for ski tourism.
出处
《冰雪运动》
2017年第2期71-74,共4页
China Winter Sports
基金
黑龙江省哲学社会科学研究规划课题(16GLE05)
黑龙江省教育厅资助人文社会科学项目(16532616)
绥化市社会科学项目(SHSK16048
SHSK16047)
关键词
滑雪旅游
女性市场
需求
开发
skiing tourism
female market
demand
develop
