4Rosenberg, Larry J., and Louis W. Stem: Conflict Measurement in the Distribution Channel [ J]. Journal of Marketing Research, 1971 :P437 - 442.
5[美]安妮·T·科兰 蒋青云 孙一民译.营销渠道[M].北京:电子工业出版社,2003..
6Mohr, J.; Nevin, J.R.: "Communication Strategies in Marketing Channels: A Theoretical Perspective". Journal of Marketing. 1990, 54 (4):36-51
7Mohr, J.; Sohi, R.S.: "Communication Flow in Distribution Channels: Impact on Assessments of Communication Quality and Satisfaction". Journal of Retailing .1995, 71 (4): 393-416
10Geyskens, Inge; Steenkamp, Jan-Benedict E. M.; Kumar,Nirmalya: "A Meta-Analysis of Satisfaction in Marketing Channel Relationships". Journal of Marketing Research (JMR), 1999, 36 (2):223-238