摘要
舟山群岛新区是中国首个国家级群岛新区,是长三角城市群组成部分。舟山群岛新区的大力发展离不开其城市形象竞争情报的推动和支持。《浙江日报》《舟山日报》等浙江本土媒体运用媒体大众传播的优势凸现舟山群岛新区国际物流岛、花园城市形象,服务舟山群岛新区的建设,使舟山群岛新区在激烈的竞争中赢得更多的优势,显得尤其重要。
Zhoushan Archipelago is China＇s first national Archipelago New Area, which is the part of the urban agglomeration on Yangtze River Delta. The rapid development of Zhoushan Archipelago New Area is inseparable from the promotion and support of the competitive intelligence of its city image. Zhejiang Daily, Zhoushan Daily and other local press media in Zhejiang make use of the advantages of mass communication media to highlight Zhoushan Archipelago New Area as the International Logistics Island, the image of garden city, not only serving but also promoting the construction of the Zhoushan Archipelago New Area in the fierce competition to win more advantages, which is particularly important in the era of information.
出处
《浙江海洋学院学报（人文科学版）》
2017年第2期25-30,共6页
Journal of Zhejiang Ocean University(Humane Science)
关键词
城市形象
竞争情报
本土
媒体
city Image
competitive Intelligence
local
media
