摘要
本文以全域旅游为视角，通过访谈调研、网络数据资料收集及内容分析等方式，分析了象山县旅游发展现状。并进一步与《全域旅游示范区创建工作导则（征求意见稿）》进行对照研究，发现象山县全域旅游整体处于较好的发展态势：已经建立较为完善的旅游综合管理和执法体系；旅游业对象山县经济社会发展有较大贡献度，其中对GDP的占比为42．73％：进行了大范围的旅游基础设施及服务设施建设，取得良好效果。但是，象山县全域旅游的推进也有显著的薄弱环节：现阶段没有完善且高效的旅游统计系统，旅游数据的收集及公布有待继续加强。
By the process of comprehensive literature analysis, investigation, content analysis, etc, this paper analysis of the status quo of development of Xiangshan＇s tourism in view of Holistic tourism. The comparable with national standards of holistic tourism, we find there are better prospects for development of holistic tourism in Xiangshan： establishment system of integrated management and enforcement regime of tourism. Tourism has larger contribution to the Xiangshan economic and social development, of which about 42.73 % of GDP.For a wide range of tourism infrastructure and service facilities, obtaining good results. But, there are significant weaknesses： At present there is no perfect and efficient travel statistics system, the data collection and publishment of Tourism should be strengthens.
作者
李泽锋
LI Zefeng(Ningbo City College of Vocational Technology, Ningbo 315100, China Vocational Education Faculty of Ningbo University, Ningbo 315100, China)
基金
受到浙江省社会科学界联合会研究课题（项目号：2017B04）支持.
关键词
旅游发展
全域旅游
象山县
县域旅游
Tourism Development
Holistic Tourism
Xiangshan
County Area Tourism
