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MBA品牌感知质量对职业经理人角色认同的影响研究

The Effect of Perceived Quality of MBA Brand on Role Identity of Professional Manager
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摘要 基于社会认知理论,研究MBA品牌感知质量对职业经理人角色认同的影响,包括自我效能感的中介作用及工作价值观的调节作用。以238名参加MBA教育的职业经理人为样本,运用层级线性回归方法进行假设检验,研究结果表明:MBA品牌感知质量对职业经理人的角色认同有显著正向影响,自我效能感在MBA品牌感知质量与职业经理人角色认同起部分中介的作用,内在价值正向调节自我效能感与职业经理人角色认同的正相关关系,外在报酬负向调节自我效能感与职业经理人角色认同的正相关关系。 Based on social cognitive theory, this paper built a model of the effect of perceived quality of MBA brand on role identity of professional manager, including the mediating effect of self-efficacy and the moderating effect of work values. Results of the hierarchical regression analysis of 238 professional managers in MBA education showed that, perceived quality of MBA brand had a positive effect on role identity of professional manager and self-efficacy partially mediated the relationship between the two; intrinsic value enhanced the positive relationship between self efficacy and role identity of professional manager, economic value weakened the positive relationship between self- efficacy and role identity of professional manager.
出处 《华中师范大学学报(人文社会科学版)》 CSSCI 北大核心 2017年第1期48-56,共9页 Journal of Central China Normal University:Humanities and Social Sciences
基金 国家社会科学基金项目"职业经理人市场治理与国企职业经理人市场融入协同研究"(14BGL082)
关键词 MBA品牌感知质量 职业经理人角色认同 自我效能感 工作价值观 perceived quality of MBA brand role identity of professional manager self- efficacy work values
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