摘要
目的研究广府民间艺术在包装设计中的应用,为本土包装设计的创新提供新的思路。方法分析广府民间艺术的现状和文化特质,将广府民间艺术与包装设计融合,结合案例探究广府民间艺术在包装设计中的应用方法。结论在现代包装设计中融入广府传统民间艺术元素,可提升包装的文化内涵,创建具有本土民族文化特色的品牌,广府民间艺术通过包装设计这一载体也得到传承和推广。
In order to provide new ideas for the innovation of local packaging design, the application of Cantonese folk arts in packaging design is studied. By analyzing current situation and cultural characteristics of Cantonese folk arts, as well as significance which the Cantonese folk arts fuses with packaging design, combined with case studies method, the application methods of Cantonese folk arts in packaging design are explored. The integration of the Cantonese folk arts elements and modem packaging design can enhance the cultural value of the package and create many local national and cultural characteristics brands. At the same time, Cantonese folk arts can also be inherited and promoted by the packaging design.
出处
《包装工程》
CAS
北大核心
2017年第8期62-66,共5页
Packaging Engineering
基金
2014年广东省教育厅青年创新人才类项目(KA1548827)
关键词
广府民间艺术
包装
文化特质
融合创新
Cantonese folk arts
packaging
cultural characteristics
integration and innovation
