品牌的二元价值容介态发展机理研究被引量：1

Research on The Formation Mechanism of Brand Value What is Based on The Theory of Dualistic Value Accommodated-medium State

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摘要品牌价值是信用聚焦和文化传递,在虚拟价值创造过程中,品牌是第一核心要素。品牌可以看作是文化要素(信息态)和技术要素(物质态)"生产"出来的"产品",是一种典型的二元价值容介态。品牌价值背后是良好的顾客关系,顾客关系资产是一种高级的广义虚拟经济形式。品牌价值是一种认知价值,品牌价值的形成与发展高度依赖信息传播。 Brand is the focus of credit; Brand loyalty is the result of culture communication. Brand is the first element of virtual value creation. Formation of brand value is a typical process of dualistic value accom- modated-medium state. Brands can be viewed as the ＂products＂ which enterprise puts cultural elements （information state） and the technical elements （material state） into ＂production＂. Behind the brand value is good customer relationship; Formation of brand value depends on informational dissemination.

作者尹国平 YIN Guo-ping(Post-Doctoral Research Center of the State Information Center, Beij ing 100045,China China National Nuclear Corporation, Beijing 100822,China)

机构地区国家信息中心博士后科研工作站中国核工业集团公司

出处《广义虚拟经济研究》 2017年第1期5-9,共5页 Research on the Generalized Virtual Economy

基金广义虚拟经济研究专项资助项目[项目编号:GX2013-1003(Y)]

关键词品牌二元价值容介态品牌价值 brand, dualistic value accommodated-medium state, brand value

分类号 F274 [经济管理—企业管理] F273.2 [经济管理—企业管理]

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参考文献2

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