数字时代传媒产品经济学特性研究被引量：6

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摘要在数字时代,传媒组织在经济运营中的一个重要特性是生产联合产品(joint products),即同时提供线上和线下产品。联合产品特性使传媒生产的经济规律不同于以往,也使传统媒体的发展与演变更具复杂性。本文以传统媒体为例,引入经济学终止点(shut-down points)和分离点(split-off points)的原理来探讨传媒生产决策。文中提出了传媒生产临界点(tipping points)的概念,这是传媒转型从量变转化为质变的重要节点,传媒临界点在很多领域已经出现,需要我们应用经济学方法对此进行分析。本文开启了对传媒联合产品经济学特性以及临界点的关注与研究。

作者杭敏罗伯特.皮卡特

机构地区清华大学新闻与传播学院英国牛津大学政治与国际关系学院

出处《现代传播（中国传媒大学学报）》 CSSCI 北大核心 2017年第2期115-120,共6页 Modern Communication(Journal of Communication University of China)

关键词传媒经济联合产品终止点分离点临界点

分类号 G206-F [文化科学—传播学]

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参考文献2

1杭敏,罗伯特.皮卡德.版权保护与盗版侵权的经济学分析[J].出版科学,2012,20(4):13-18. 被引量：4
2王斌,郑满宁.大数据时代传统出版业的行动空间[J].出版广角,2013(12):37-39. 被引量：3

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