摘要
建构国家形象是国家参展世界博览会的目的之一。影像时代世博会的展示活动,除了运用文化符号对国家形象进行展示外,展示媒介技术本身也参与了国家形象的建构。论文在梳理世博会展示媒介技术类型的基础上,分析媒介技术对国家形象建构的途径,即国家形象的隐喻、媒介技术形成媒介事件、媒介技术表征国家科技形象、媒介技术对艺术性呈现国家形象的影响等。提出了展示媒介技术的应用策略:影像时代世博会国家形象的展示,应以高科技集成展示为主、实物展示为辅;变静态展示为动态展示;合理运用奇观展示。
Constructing the national image is one of the fundamental purposes of the expo display. Except displaying national image with cultural symbols, media technology also participates in national image construction in export display activities in the image era. Based on the analysis of media technology types, this paper analyzes the ways to construct the national image, that is, the metaphor of national image, the media events, the representation of national science and technology image, and the impact of medial technology on the art presentation. The article proposes the application strategy of media display technologynational image display in World Expo in the image era should be based on high-tech integration and supplemented by material object, static display should be changed to dynamic display; spectacle display should be applied rationally.
作者
罗业云
LUO Yeyun(School of Film, Shanghai University, Shanghai 200072, Chin)
出处
《浙江理工大学学报（社会科学版）》
2017年第1期38-44,共7页
Journal of Zhejiang Sci-Tech University：Social Sciences
关键词
世博会
媒介技术
国家形象
艺术呈现
影像时代
World Expo
media technology
national image
art presentation
image era
