摘要
渠道对角线转移理论,是当前西方学术界对营销渠道权力理论的最新研究成果,它从全新的视角对渠道权力的转移规律进行了动态研究。对该理论进行较系统的剖析与介绍,旨在为我国的学术研究及渠道实践提供一定的理论参考。
Diagonal devolution is the new research achievement of sale channel right theory of west academic circles.It research dynamicly to the rule of diagonal devolution from a new visual angle analyses and tintruduce this theory is to provide theoretical reference for China's academic research and channel practice.
出处
《当代财经》
CSSCI
北大核心
2002年第8期58-60,共3页
Contemporary Finance and Economics
