摘要
舆论多元化导致受众不再依赖于单一的官方或者非官方媒体获取风险信息,官方与非官方媒体提供的风险信息叠加如何影响受众风险感知成为重要问题。基于系统—启发式理论模型基础上利用实验法与调查研究法探究了信息偏向性、媒体类型及信息一致性对风险感知的影响。研究发现信息负面偏向性显著正向影响风险感知,但受媒体类型(官方与非官方媒体)的调节作用。同时媒体内信息的一致性影响受众的风险信息加工,在信息一致性时受众倾向于线索启发式加工即基于信息内容的正负偏向性做出判断,而在不一致性时则整合信息内容与媒体类型进行系统式加工,信息内容与媒体类型共同影响风险感知。
With the emergence of diversified media,the audiences are no longer dependent on a medium--official medium or unofficial medium. It has become the primary problem that how they perceive and explain the diversification of risk information from different media. This study explored the influence of information characteristics, media type and consistency of information on risk perception using both empirical and questionnaires research based on heuristic-systematic information processing model. The study found： on the one hand,information characteristics had a significant effect on risk perception. The negative information can promote risk perception than the positive information. And the media types （official and unofficial media） played the role of moderator. On the other hand,the information consistency had an impact on user information processing. When the information was highly consistent, the individuals would use the cues to arrive at a judgment more easily, such as the information characteristics. Systematic processing occurred when the information was highly inconsistent. The individuals made a judgment by effortful scrutiny and comparison of information. The risk perception was formed on the basis of the integration of information content and media type.
作者
王丽丽
WA NG Lili(School of Culture Communication, Zhejiang Sci-tech University, Hangzhou 310018, China)
出处
《北京理工大学学报（社会科学版）》
CSSCI
2016年第6期153-158,共6页
Journal of Beijing Institute of Technology：Social Sciences Edition
基金
国家社会科学基金资助项目"基于大数据的突发危机中非官方正能量信息的挖掘与传播"(14BXW046)
关键词
系统启发式模型
官方与非官方媒体
信息偏向性
信息一致性
风险感知
HSM model
official and unofficial media
information characteristics
information consistency
risk perception
