摘要
运用田野调研方法,以怀来县葡萄产业为例,提出产业协同型乡村旅游发展模式和实施路径,通过产业之间战略层、管理层和市场层的协调运作,形成乡村旅游新业态;通过构建特色农业乡村旅游产业体系、打造特色农产品文化乡村旅游品牌、改善参与体验和休闲度假乡村旅游消费环境等实施路径,促进特色农业开发乡村旅游。
Based on the grape industry of Huailai, industrial cooperative rural tourism development and implementation was proposed with field research methods.Through coordinated operation between the industrial strategy, management and marketing layer,a new form of rural tourism of vineyard farm tourism, cultural tourism and hot spring Tourism was constructed. By constructing characteristic agriculture rural tourism industry system, creating agricultural and cultural characteristics of rural tourism brand, improving participation experience and leisure consumption environment of rural tourism and more, the development of rural tourism characteristic agriculture can be promoted.
出处
《湖北农业科学》
2016年第20期5411-5415,5418,共6页
Hubei Agricultural Sciences
基金
河北省社会科学基金项目(HB14YJ070)
河北省教育厅人文社会科学研究重大课题攻关项目(ZD201448)
关键词
葡萄产业
乡村旅游
产业协同
发展模式
实施路径
怀来县
grape industry
rural tourism
industry collaborative
development model
implementation path
Huailai county
