摘要
民宿是有别于一般酒店、宾馆的住宿方式,也是一种旅游资源,以其独特的特性迎合了广大消费者的需求。随着休闲度假旅游的快速发展及国家政策的大力支持,民宿在各地迅速发展。同时也引起了多位学者的重视,对民宿的研究不断深入,研究内容不断拓展。但目前还没有学者专门研究民宿的分类,民宿尚未有完善的分类体系,现有的分类基本都是在其他研究中一带而过。但是分类工作是其他方面研究的前提,清晰的分类有助于为不同类型的民宿制定不同的营销发展策略,促进其他研究的进一步深入。本文从不同的角度总结各学者对民宿的分类,以求对民宿的类型有一个清晰的认识。
The B ＆ B is different from the normal hotels, hotel accommodation in the way, but also a tourism resource, with its unique features to meet the needs of consumers. W ith the strong support of the rapid develop-ment of leisure tourism and national policies, Bed and breakfast around ra p id ly. But also attracted the attention of many scholars in the study of B ＆ B deepening, expanding research, but there is no scholar specializing in the accommodation category, Breakfast Not a sound classification system, existing categories are basically in other Study of generation and over. But other aspects of classification is the premise of the study, a clear classification contribute to the development of different marketing strategies fo r the development of different types of houses, further promote other studies. This article summarizes the various different angles scholars classify B ＆ B, Bed and Breakfast in order to have a clear understanding of the type.
出处
《江苏商论》
2016年第10期8-11,21,共5页
Jiangsu Commercial Forum
基金
浙江省旅游局(项目编号:2013YB03)
浙江省教育厅(项目编号:Y201327900)
关键词
民宿
农家乐
民宿分类
经营模式
Bed and breakfast
farmhouse
Bed classification
business model
