摘要
针对网络游戏装备定价问题,以盛大网游"冒险岛"为例,采用主成分分析法和回归分析法,对游戏装备价格与其属性特征之间的关系展开研究,提出了基于属性组合特征的网络游戏装备定价模型。研究结果表明,网络游戏装备价格可以由装备属性特性来确定,装备的属性组合特征对其价格有正向影响,且该定价模型可以较好评估游戏装备价值。该模型的应用将有助于提高我国游戏市场效率,增加市场交易额,推动我国游戏产业的进一步发展。
Since the game industry develops fast in China so far,the problem of pricing online game arming has never been solved. Based on the arming data from online game‘Maple Story＇,this paper uses methods of principal component analysis and regression analysis to empirically test the relationship between arming price and attributes＇ combined features; meanwhile,putting forward the online game arming pricing model based on attributes＇ combined features. The results show that online game arming could be priced by attributes＇ conbined features,and it has a positive and significant effect on arming price. The application of the model will contribute to improving China＇s game market efficiency and increase market turnover,which will promote further the development of China＇s game industry.
出处
《重庆邮电大学学报（社会科学版）》
北大核心
2016年第5期109-113,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
网络游戏
装备属性
定价模型
online game
arming attributes
pricing model
