摘要
微时代,以微信为代表的新媒体深刻改变了高校的教育环境、教育对象和思想政治教育本身。在此背景下,高校应主动利用微信等新媒体拓展教育阵地,在充分了解微信公众平台所具有的群体、功能、传播及成本优势的基础上,厘清微信公众平台应用于思想政治教育的总体思路和具体目标,充分挖掘和发挥微信公众平台在高校思想政治教育中的作用和价值。文章阐明了微信公众平台的具体应用路径,以期提高微时代高校思想政治教育的信度和效度。
In such a micro-era,the new media,with WeChat as representative,has profoundly changed the college educational environment,educational objects,as well as ideological and political education itself. In this context,the college should get first familiar with all merits of WeChat in its target groups,functions,spread and cost,and then take the initiative to make use of WeChat and other new media to expand education front and clarify the overall idea and specific goals of WeChat platform when applied to the ideological and political education. The college should exploit WeChat public platform in deological and political education,and clarify the specific application path,so as to improve the reliability and validity of college ideological and political education in micro-era.
出处
《重庆邮电大学学报（社会科学版）》
北大核心
2016年第5期61-66,共6页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
江苏高校哲学社会科学资助项目:微时代大学生思想政治教育精细化路径研究(2015SJB861)
关键词
微信
公众平台
高校
思想政治教育
WeChat
public platform
college
ideological and political education
