摘要
目的 :根据战略管理理论,在全面分析上海市某三级中西医结合医院(A医院)的内外环境基础上,制定A医院的发展战略。方法 :收集现有资料,对A医院进行机构问卷调查和管理者焦点组访谈。结果 :A医院发展面临机遇与挑战,内部发展既有优势也存在劣势;A医院初步制定了适应内外环境的战略规划。结论 :A医院应继续发挥优势,增强医院的竞争能力,使医院发展符合国家、上海市和浦东新区医疗服务需要,满足人民群众的医疗服务需求。
Objective： To make a strategic plan for A hospital based on the theory of strategic management and comprehensive analysis on internal hospital （ Hospital A ）in Shanghai. and external environments of one tertiary Chinese and western medicine integrated Methods： Existing data were collected, a questionnaire survey was conducted, and focus group discussions of 31 hospital managers were made. Results： There were opportunities and threats in the external environments for the development of Hospital A, and there were strengths and weaknesses in the internal environments. Hospital A drafted a strategic plan according to internal and external environment. Conclusion： It is suggested that Hospital A continue to utilize its strengths and enhance its competitive competence in order to meet the medical needs of the country, Shanghai and Pudong New Area and to satisfy the patient demands for medical care.
出处
《中国卫生资源》
北大核心
2016年第5期432-436,共5页
Chinese Health Resources
关键词
中西医结合
发展
战略规划
上海
医院
Chinese and western medicine integration
development
strategic planning
Shanghai
hospital
