摘要
目的通过对人类的有效认知反应进行分类研究,以增加用户对产品的认同心理。方法从比较、分类的角度,分析多种设计表达手段与核心研究内容的关系。结论通过对特征元素的研究结果进行用户情感判定,得出用户对产品认同感的关键因素;通过设计手段进行人为心理调节,将用户深层需求显性化,增加产品获得成功的几率。
It aims to study the identity psychology of the user, to make a classification research on the effective response of human psychology. From the point of view of comparison and classification, the relationship between the expression of various designs and the key research contents is analyzed. The key factors of the user＇s identification of the product are obtained by using the corresponding emotion judgment to any certain characteristic of the customer by means of the design, the psychology is artificial adjusted to explicate the user deep needs and increase the success probability of the product.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第18期109-113,共5页
Packaging Engineering
基金
天津科技大学青年教师创新基金(2015YB07)
关键词
情感
认同心理
成人玩具
emotion
identity psychology
adult toys
