摘要
利用黑箱方法对民族文化旅游信息的网络传播进行研究,将青海互助民族文化旅游信息的网络传播过程视作黑箱,通过对输入端(政府和旅行社)和输出端(游客的游记和点评)信息的数据挖掘和内容分析,以输入和输出的信息差别度量传播效果,探寻传播内容的差异,并将原因归结为主客间的社会文化系统差异。
In this paper,the ethnic cultural tourism information network communication is studied based on black box method,Huzhu ethnic cultural tourism information network communication process is regarded as a black box,through data mining and content analyzing of the input terminal（the government and the travel agency）and output terminal（tourist travel notes and assessment）information,the communication effect is measured with the difference between input and output information.The difference of the communication content is sought and it is attributed to social cultural and economic system differences between the host and tourist.
出处
《地理与地理信息科学》
CSCD
北大核心
2016年第3期106-109,115,共5页
Geography and Geo-Information Science
基金
国家社会科学基金项目"旅游发展对青海民族村寨传统文化利用与保护研究"(12BMZ053)
关键词
黑箱
民族文化旅游
信息传播
内容分析
black box
ethnic cultural tourism
information communication
content analysis
