摘要
大数据时代使人们生存的信息环境产生深刻变化。在资源稀缺的"眼球经济"下,出版企业应考虑利用数据分析做好图书精准营销,通过精准读者定位、精细内容定制、精确时间投放、精良渠道销售,以最少的资源消耗来获得最大的营销收益。
The era of big data has made a profound change to people＇s information environment. Under ＂ Eyeball Economy＂ which is characterized with lack of resources, publishing enterprises should consider using data analysis to do books precision marketing well and realize the goal of using minimal resource consumption to get the biggest marketing benefits through fine accurate reader orientation, content customization, precise time delivery and excellent channel sales.
出处
《湖南大众传媒职业技术学院学报》
2016年第2期28-30,37,共4页
Journal of Hunan Mass Media Vocational and Technical College
关键词
数据分析
图书
精准营销
data analysis
books
precision marketing
