摘要
随着全面二孩政策落地,为月子母婴行业带来了无限商机,也带来了很多挑战。实体店、电商、移动电商各具优势,可通过网站+门店+App三位一体实现销售。此外,还介绍了广禾堂企业的发展升级之路。
As universal two-child policy is introduced, the mother & baby industry faced with infinite business opportunities and challenge. Bricks-and-mortar stores, online retailers and mobile retailers all have their own advantage, so 'web+stores+app' is a good choice for mother & baby enterprises. The development and upgrade way of Guanghetang gives some enlightenment.
出处
《国际商业技术》
2016年第3期24-27,共4页
International Business & Technology
关键词
全面二孩
母婴行业
实体店
电商
移动电商
广禾堂
universal two-child policy, mother & babyindustry, bricks-and-mortar stores, online retailer, mobile retailer,Guanghetang