摘要
通过对近百个美国家庭和二十多座城市的260多家大型超市和专业音像店的大量调查,剖析美国数字影音产品包装设计的系列特点。简洁的包装装潢和个性的符号应用、成组包装的巧妙运用和详尽的背景资料呈现、私密性设计与保护机制运用、开放的市场和健全的保护机制是文化市场繁荣的有力双翼,所有这些都是美国数字影音产品包装设计的显著特点,所有这些也值得当前过度包装和保护机制偏弱的中国市场学习。文化市场的繁荣和健康,是整个社会乃至国家发展与繁荣的坚实基础之一。
Through investigating a large number of nearly 100 American families and more than 260 large supermarkets and professional audio and video shops in more than 20 cities, this article analyzes the characteristics of the packaging design of digital audio and video products in the United States. A clever use of simple packaging decoration and personality of the application notation, a group package and detailed background information, privacy design and protection applied mechanism, an open market and perfect protection mechanism is the prosperity of the cu solid wings tural market to a the of these are the obvious characteristics of the digital audio and video products packaging design, and all of these are worth learning by the weaker excessive packaging and protection mechanism of the Chinese market. The prosperity and health of the cultural market is one of the solid foundations for the development and prosperity of the whole society and even the country.
出处
《创意设计源》
2016年第3期33-38,共6页
Idea & Design
关键词
美国
数字产品
包装设计
影音
The USA
Digital products
Packaging design
Audio and video
